Speaking Engagements

“Creating Your Future: Strategic Business Planning for Entrepreneurs,” Green Industry Conference 3-Hour Workshop. October, 2009

“Executing Your Strategy: How to Implement & Manage Strategic Initiatives,” Green Industry Conference 90-Minute Session. October, 2009

“Protecting Your Business: How to Reduce Your Employment Risk during Troubling Times,” Michigan Green Industry Association. October, 2009

“Building Subcontractor Relationships on More than Trust,” Michigan Snow & Ice Expo. September, 2009

“State of the Industry Report,” Michigan Snow & Ice Expo, on behalf of the Snow & Ice Management Association. September, 2009

“Build a Bid” Seminar, Snow & Ice Management Association. August, 2009

“Build a Bid” Seminar, Snow & Ice Management Association. March, 2009

Certified Snow Professional (CSP) Exam Prep Webinar Series , Snow & Ice Management Association, recorded March, 2009. 

“Analyzing and Improving your Snow Business,” Michigan Green Industry Association, 2009 Annual Trade Show & Convention. March, 2009

“Off Season Tactics to Enhance Snow Profits,” Michigan Green Industry Association, 2009 Annual Trade Show & Convention. March, 2009

“Strategic Planning for the 2010 Snow Season,” Michigan Green Industry Association, 2009 Annual Trade Show & Convention. March, 2009

“The Balanced Scorecard: Managing your Business with Performance Metrics,” Professional Landcare Network, GIE- Expo. October, 2008

“Growing Profits by Managing Safety & Risk”, New Jersey Landscape Contractors Association. October, 2008

“Promotional Strategies: Proven Methods for Achieving Marketing Success,” Credit Union Executive Society. September, 2008

“Build a Bid” Seminar, Snow & Ice Management Association. August, 2008

“How to Manage Rising Costs and Protect your Bottom Line” Webinar, Snow & Ice Management Association. August, 2008

“Build a Bid” Seminar, Snow & Ice Management Association. July, 2008

“The Role of a Marketing Manager,” Snow & Ice Management Association, Snow & Ice Symposium. June, 2008

“Using Your Website to Increase Sales” Panel, Snow & Ice Management Association, Snow & Ice Symposium. June, 2008

“Brand Awareness & Protecting Brand Image,” Covenant Community Care, Staff Renewal Day. April, 2008

“Developing and Implementing a Strategic Marketing System,” Professional Landcare Network, Summer Symposium. August, 2007

“Putting Your Degree to Work” Panel, Professional Landcare Network, Student Career Days. March, 2007